What Is The Most Popular Betting Site

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  • The best online bookmakers for 2020 according to experienced sports bettors. Get the best reviews, ratings, bonuses & free bets.
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  1. Most Popular Betting Sites
  2. What Is The Most Popular Betting Site 2019
  3. Top Wagering Sites
  4. Most Popular Sports Betting Site

Value betting strategy is very popular among many gamblers. We'll tell you about it and show how to find and place value bet.

The easiest way to lose money all the time as a punter is to have no online sports betting strategy. One of the things that typically separates successful and professional punters apart from unsuccessful punters is the betting strategies employed. Successful punters recognize that one-size doesn’t fit all sports and games, and can tailor their approach to the game at hand. But above all, they have a personal conviction in these strategies, and do not make their move with every suggestion they come across. Before diving into the different betting strategies, let’s look at why betting strategies are super important.


© Adobe Stock/George Serban

Here is an overview of the most popular betting strategies. Click on the link to learn more about each one:

Why Betting Strategies are Important

1. Betting strategies are important for punters who have adopted sports betting as a business and are committed to long-term success. This means you’ll commit time to learn the betting strategies that exist and create a proper plan for your success. This is important, considering that sports betting can sometimes be unpredictable, thus the need to base all your strategies on value betting — identifying games where the odds presented are not representative of the likely outcome.

2. In the the long run, you’ll identify specific strategies that work best for you, fit into your budget, and match your risk appetite. You’ll have a model that makes betting simple and profitable for you. Having a unique betting strategy also sets you apart from other punters and increases the chances of you winning. This is because betting companies include popular online betting strategies into their models and try to mitigate them as much as possible. Like we mentioned above, sports betting is a business; even if your business isn’t exclusive, you must develop your unique selling point or value proposition.

How to develop your betting strategies

Most popular betting sites uk

As we inferred above, it would make a whole lot of sense to tweak the many betting strategies available today. But how do you get started?

1. Research and patiently read about all existing betting strategies. Our website extensively covers many general betting strategies. This research will form the foundation of your strategy and plans.

2. Be observant of the betting market and the sports you want to bet on. For example, the introduction of VAR into football has probably increased the number of penalties in football. This can be a starting point for a particular strategy. Be on the lookout for trends that jump out. However, make sure that the trends are not just perceived but also backed by facts and hard data, where applicable.

3. Now that the idea is formed, the next step is to seek other variables that may influence the idea you’ve identified. For example, a smaller stadium might make it easier for teams to concede corners. A stadium with a bad pitch may not favour an attacking brand of football in a match.

4. After settling on a strategy, the next step is to test and tweak. You test your theory/strategy with very small stakes and monitor how well you do with the bets you placed. With every result, examine if there’s any way you can adjust the strategy to include variables you overlooked, or to remove variables that do not affect the outcome.



Here is an overview of the most popular betting strategies. Click on the link to learn more about each one. Let the articles inform your choices and form the bedrock of your betting strategies.

Back & Lay
The Back & Lay strategy is one of the most popular strategies in the market. While “back”-bets are the most common kind of sports bets where you bet ON a certain outcome of a game/event, “lay”-bet means you’re betting AGAINST the same outcome. What makes this strategy so interesting is that you can deal and sell with your bets on book-makers like Betfair. […] Read more


© Konfambet Double Chance options

Double Chance
The Double Chance bet is an online betting strategy that is particularly interesting for risk-averse bettors. In this case, you’re betting on the probability that one of two events will happen. As a result of betting on two outcomes of a game, your odds to win the bet is enhanced by 33%.[…] Read more

Halftime/fulltime bets
With this betting system, the risk is a little greater. In this scenario, you bet on both the half-time and full-time scores/result of a game. In our overview, we provide ideas on what this kind of bet looks like when it is won, and give you information about your chances of winning. Additionally, we show you the most suitable sports for this strategy. […] Read more

Handicap
Handicap Bets are more applicable when you expect a favourite to win…and to win handsomely. You simply give the supposedly weaker team an advantage (handicap) and expect the favourite team to overcome the advantage. This way, you can get higher odds for teams who are expected to win 9.9 out of 10 games. […] Read more

Head-to-Head bets
The name gives this strategy away. You back one individual/team against another in a contest. This is most interesting when betting on individual sports, but you can also bet on two competitors in a team sport, and let them virtually step up against each other. […] Read more

Hedging
Similar to real stock markets, you can hedge your bets against possible losses through selling and buying other bets. Betfair is the most common book-maker that offers possibilities to hedge your bet. If you want to learn how it works and get a short introduction and good examples, follow the link and learn more about this betting strategy. […] Read more



Multibet
The goal of Multi-bets is to gain high combined odds by adding multiple single bets (called “legs”) to one bet. You should keep in mind that with this betting strategy, your risk of losing the bet increases with each added leg. Multi-bets or Multiples are most interesting with football bets but you can make a good profit out of other sports as well. […] Read more

Last-Minute-Goal
In this article, we describe the attractive strategy of Last-Minute bets. Over the last few years, this strategy has become increasingly popular, especially with games that are being watched and where live bets are available. The further a game advances, the higher the odds of no goal to be scored gets. In this instance, you can bet against the current standings and you can earn some good profits. […] Read more

Lucky 15 bet
As an advancement of the Yankee Bet, the Lucky 15 Bet includes, obviously, 15 bets. These 15 bets comprise of 4 single bets, 6 two-leg multi, 4 three-leg multi, and 1 four-leg multi. How this strategy works and how big your chances of winning are, are shown in this article.[…] Read more


© Betwinner Over/Under options

Over/under
This nice and simple betting strategy is easily explained. You have to figure out if the score/points during a game was higher or lower than the expected score. Although it initially only included betting on the number of goals scored during a football match, you are now able to bet on almost everything that is countable. That is why this strategy is not only available for football bets but also other sports like basketball, tennis or every other game.[…] Read more

Scorecast/wincast
In both the scorecast and the wincast you have to bet on a player to score a goal. The only difference between those two strategies is that, in addition to predicting the scorer of a scorecast bet, you have to guess the exact result of the game; while for a wincast bet it is enough to predict the winning team. In both cases, you need a little luck to win but also a good knowledge of the competing teams.[…] Read more



Surebets
Surebets or arbitration are bets that will bring winnings through combinations of specific single bets placed on different bookmakers. To successfully make money with sure bets you have to find the most lucrative quotas from different bookmakers and calculate if these bets are indeed sure bets. […] Read more

System bets
System or Yankee bets are most interesting when you want to play risky bets. It is similar to multi-bets in the sense that they both require multiple selections. However, the difference is that with system bets you can still win money, even if one from your selection loses. For multi-bets, that is not the case. […] Read more

If we have caught your attention for sports betting strategies and everything that deals with it, we recommend you our Livetipsportal bet calculator app, where you can calculate your odds easily on your smartphone.

Welcome to our independent directory where punters can evaluate the best sports betting sites. We’ve picked out the places your money will be safest, you’ll get the best odds and biggest sign up bonuses.

Here are the top online bookmakers as rated by us right now:

At bettingwebsites.org we really are powered by punters! We’ve collected votes from all our website visitors (you can cast yours below) to rank the best betting sites for 2020 and the result are in:

Best Online Betting Sites & Offers:

1Bet365

Up to £100 in bet credits

Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits & T&Cs apply.
2Betvictor

Bet £5 get £30

18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. T&Cs Apply. Please Gamble Responsibly.
3Betfred

Bet £10 get £30 + 60 spins

New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry. Full T&Cs apply.
4William Hill

Bet £10 get £30

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.
5888Sport

Bet £10 get £30

New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&C’s apply.
6Coral

Bet £5 get £20

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
7Paddy Power

£20 risk free bet

New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply.
8Betfair

Up to £100 in free bets

What Is The Most Popular Betting Site
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
9Ladbrokes

Bet £5 get £20

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.
10Unibet

£40 welcome offer + £10 casino

18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply #AD.

Best By Different Sports:

About This List

The list of betting websites above is updated as our visitors cast their votes to show who the top bookies really are – it’s all well and good us giving you our opinon, which we do in our reviews, but it’s what punters appsbetting think that matters most.

Who Has The Best Odds In 2020?

There’s no doubt that one of the main factors which separate bookmakers is the quality of the odds they on offer.

Unless some analysis is done this is just subjective so we’ve gone and done the leg work for you by studying and comparison the two most popular betting sports, football and horse racing, to show you where the real value lies.

NOTE: all bookmakers make money using a concept known as the overround. This is basically the edge/vig they build into every market to ensure they are more likely to win. The bigger this is, as a percentage, the worse deal we are getting as punters.

Football

To work out which betting site has the best football odds 1xbet app we took the odds of one round of fixtures from each competition, converted the odds to percentages, added them together and worked out the overround in the market.

Therefore this table is essentially showing which bookmakers build the biggest edge into their markets – the higher the percentage the bigger the house edge.

Best Football Odds Comparison

LeagueBet365BetvictorWilliam HillLadbrokesBetfairUnibetPaddy Power
Premiership6.68%2.95%5.73%6.12%4.72%3.83%5.10%
Championship6.18%3.97%8.69%6.52%4.53%5.38%7.26%
League One6.60%4.75%8.81%6.77%4.54%6.37%6.72%
Champions League2.49%3.38%4.44%5.94%2.53%2.33%5.10%
Europa League6.78%5.78%6.06%6.53%5.00%3.91%6.69%
AVERAGE5.75%4.17%6.75%6.38%4.27%4.36%6.18%

Which bookmaker best odds on football?

Well it’s pretty clear from the analysis that Betvictor are head and shoulders above the majority of online betting sites out there when it comes to football odds.

Their average overround percentage of 4.17% eclipses the likes of Bet365, Ladbrokes and William Hill. It’s only really rivalled by that of Unibet at 4.36% and Betfair at 4.27%.

Whilst their average percentages do rise the lower down the leagues we get, that’s an industry standard, and they still keep their vig lower across the board.

If you’re wondering why overround percentages go up in the lower leagues, it’s simple, the more unpredictable fixtures come the bigger margin for error bookmakers need and therefore the bigger edge then need to build into their markets to ensure profits.

Horse Racing

In a similar approach to the one we took with football to establish the bookmaker with best horse racing odds we compared the overround on the odds from 10 separate races.

Again the bookmakers offering the smallest overround percentages can be considered as having the best odds or spreading the odds that are closest to the true odds on the race.

Comparison Of Horse Racing Odds

Bet365BetvictorWilliam HillLadbrokesBetfairUnibetPaddy Power
10 Race Average14.50%11.82%17.31%19.09%18.24%15.67%16.82%

Which betting site has the best racing odds?

Yet again Betvictor come out on top when it comes to offering the lowest overround and best odds on horse racing.

It’s pretty clear cut as well with their average of 11.82% being a decent way ahead of closest rivals Bet365 at 14.50%.

As you can see from the comparisons above, the house edge on each race, varies widely. The more runners the race has the higher the overround because again it becomes harder for the bookmakers to predict.

You’ll also notice that the overrounds for horse racing are way higher than those on football markets. Again this is down to how accurately bookmakers can predict the final outcome of the event. Football is much easier for the bookies to predict than horse racing and therefore they can offer lower overrounds as the confidence in their predictions is way higher.

Joining A New Bookmaker: FAQ’s

There are three main types of betting bonuses available for punters when they join a new site; bookmakers offering punters a free bet (to a stated value, or to a percentage of the customers first bet amount). Bet £25 and get a £25 free bet with Betvictor or bet £10 and get a £30 free bet with Paddy Power as good examples.

Bookies may also offer customers enhanced odds on their first bet with the site, which in turn offers them a greater return than usual on their bet. In the past for example, 888Sport offered new customers treble the stated odds on their first bet. Meaning if you placed your first bet on a qualifying market at 10/1, 888Sport would pay out that bet at 30/1.

The other popular form of offer is the deposit match offer. This is when a bookie offers you a percentage of your deposit in bonus bets, which you can then realise by betting through your initial deposit money to activate the bonus.

In truth, all the sign up bonuses are generally a good deal for the punter, but which is the right one for you depends very much on how much you tend to wager, how frequently you bet and how much you have to deposit/place as your first bet.

If you only have a small amount to deposit or wager as a first bet, then an offer such as Paddy Power’s bet £10 get £30 free, or William Hill’s bet £10 get £20 free are likely to be a better value option for you.

If you feel you have a great chance of winning on your first bet, then the treble odds offer with 888Sport may well be worth looking at.

Most

Alternatively, if you have more money to wager then a deposit bonus would tend to offer better long term value. It’s the logical option if you plan on sticking around with the same company for a while.

The minimum amount of money you have to deposit with a bookmaker in order to realise an offer depends upon the offer. If you trigger a deposit bonus for example, then the minimum deposit usually starts at £10.

If you have a different offer, such as a free bet offer, then this bonus is calculated from your first bet stake, not your deposit so all you need to do here is deposit enough into your account to cover the first bet.

99% of free bets have a minimum £5 condition in place but Betvictor actually have no minimum so theoretically you could sign up and bet 50p to release a 50p free bet if you wanted. You’ll find the vast majority are £5.

Top Wagering Sites

We’re pleased to say that the days of people operating bookmaking scams online are now almost a thing of the past. The industry is fiercely regulated and provided that you stay betting with anyone recommended on our site you won’t get scammed.

However, if you start looking into the darker recesses of the Internet, or find an offer from a bookmaker that you have never heard of that sounds too good to be true, then alarm bells should start ringing. Opportunists may try to scam you, but the chances of them succeeding are practically non-existent if you stick to betting with reputable bookmakers you find online and who are regulated within the industry.

That doesn’t mean some bookmakers won’t close your account if you win too much, they will, but they’ll always pay you your winnings before doing so.